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Why Law Firms should consider Copywriters For Their Online Marketing
Very few law firms are in a position where they can sell their services directly online, and therefore one of the major aims of their websites is to encourage prospects to contact them. Typically the...
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What should I know and expect from SEO?
You may have heard someone referring to SEO as a “black art” so in order to make SEO easier to understand, I thought it would be useful to explain in “plain English” and share a recent dialogue I had...
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Marketing for law firms has never been straightforward.
Marketing for law firms has never been straightforward and rarely has it been easy. Because firms vary greatly in speciality and client base it means that what they want to achieve and how they go...
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Social Media Strategy for Law Firms | Three Key Benefits
Law firms are waking up to the benefits of maintaining a strong online presence as part of their business and marketing strategy. A new source of clients, increased authority within your field and a...
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What is a social media strategy?
Several years ago the story of the social media revolution had the world in its grip, promising a brave new world full of connections, networks and exciting new opportunities. While the fanfare and...
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Cultivating Clients with Email and Newsletters from your Law Firm
By developing a relationship with your potential clients over a period of time you stand the best chance possible of securing their business. Targeting these clients with relevant, useful email...
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Law Firm Social Media Training
With 90% of your law firm’s employees already using social media in some capacity, the benefits of training your staff in its proper use and developing a clear law firm social media policy are...
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Mobile Marketing for Law Firms
The growth of iPhone and Android smartphone platforms give users access to the internet on the move and another channel for your law firm marketing strategy to use in the pursuit of new clients. Mobile...
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Why “Content Is King” for your Law Firm Advertising Campaign
In the world of law firm advertising, or indeed any marketing niche, you will often hear the phrase “Content is King”. What does it mean to your law firm advertising campaign and how can you start to...
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A Guide to Using Images for Legal Websites
Image and picture content is a great way to make the right impression for visitors to your law firm website. All too often, legal websites are walls of dry, dull-to-view text which not only put off...
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